Copy Writing, Blog Writing & Powerpoint Presentations Design Portfolio
WORDS ARE IMPORTANT: What, EXACTLY, Will You Say?
What style will your presentation be, EXACTLY? Who Is Your Audience, Exactly? In What Tone, EXACTLY, Will You Make This Presentation. Will You Come From A Positive or Negative Position, and How Far In Either Direction will you go, EXACTLY? And Finally, EXACTLY What Is The Next Step Toward Gaining a Customer from this Opportunity? Not Sure? Don’t Know?
Read my copy-writing portfolio below. If one article doesn’t resonate with you, read another…. Perhaps the first was written intentionally to appeal to a particular audience, such as is true in Technical Writing, even if other personality types wouldn’t like it? Maybe You Are Not a Fan of Technical Writing or it is not what you are looking for? Perhaps you think something below is too loose, too casual, too conversational, at least for you, as in Creative Writing?
Below are two different pieces showing ways I might write copy for a PowerPoint Presentation Introduction Slide using the image above, differing based on audience.
First Example, Casual, Creative Style for Non Accounting Types Preferring Casual Style:
Well guys, it’s a seasonal business, and this is one of our traditional slow months. But we ARE having a good year! Maybe a GREAT Year!
Look at the trend lines on the bottom graph. Both are going in the right direction, wouldn’t you say?
Now we are here to think about next year. What can we do to improve on this? Any ideas?
Second Example, Formal, Corporate Style for Non Accounting Types:
Business is slow right now, as usual this month every year. But the bottom graph shows leads and sales both trending up.
Now, the purpose of this meeting is to practice continual improvement. So… We will address the following questions in a 360 degree review: What should we STOP DOING? What should we START DOING? What Should We Continue Doing? I will collect all ideas generated in this session.
This is a brainstorming session where there are no right or wrong answers, just ideas with potential that may be worth exploring. Who wants to start?
Audiences I Write For:
I can write for accounting audiences, engineering audiences, business audiences (B2B or B2C), real estate agents, real estate buyers, real estate sellers, medical sites, legal sites, and more, including consumers.
Types of Writing Offered:
Corporate Writing. Technical Writing. Conversational Writing. Casual Writing. Sales Copy. Marketing Copy. Website Copy. Blog Copy. Social Media Copy. Brand/Image building copy, Identity Statements, Value Propositions, Positioning, More!
Writing Samples Portfolio:
Read on! My portfolio below demonstrates several styles or voices from formal to casual, technical to creative, even press releases and more.
Example Technology Blog for Leading Tech Consulting Firm:
Having the right data at the right place, at the right time, can help you discover market opportunities, improve quality, speed up production or delivery, and help you outmaneuver the competition. The right data can help you do so more efficiently – thus more profitably. The problem with these seemingly simple goals is that they get a lot of lip service without driving action.
The Information Age has ushered in an era of Big Data to support business decision making.
Big Data knows everything, and wants to tell you all about it so you can make better business decisions. But Data Mining provides such a rich opportunity that it is easy to fall into the trap of analysis paralysis. While traditional data aggregators continue to collect ever more time tested data points around consumer preferences and social trends that influence markets, from ever larger and more segmented audiences, the Internet of Things (IoT) adds a staggering amount of new data. Sooner or later we face the question of how to parse that data to inform intelligent action.
Albert Einstein famously said, “the more I learn, the more I realize how much I don’t know.”
Clouds of bits and terabytes, event reports, and moving average projections based on standard deviations can obscure the vision of managers trying to land meaningful projects on time and within budget.
Marketing has become a data driven hard science built on psychology, sociology, behavioral studies, and metrics like time on page, bounce rates, click through rates, A/B testing and other techniques supported by google analytics data.
Things like Google Analytics, Time On Page, Bounce Rates, Click Through Rates (CTR), Abandoned Carts, Returning Users, Artificial Intelligence, Predictive Modeling, and Remarketing Ad Strategies have changed the game.
Newer Kanban style manufacturing control systems with goals of Just in Time (JIT) inventory management for lean manufacturing have given way to even more sophisticated Enterprise Resource Planning (ERP) systems.
End to end Value Chain Engineering, Process Control, Agile Project Management techniques, the Internet of Things (IoT), and sophisticated Electronic Data Interchange (EDI) systems have been implemented to create more, better products delivered to the market faster and at a lower cost.
Data Science is an emerging field that can be applied to everything from marketing to value chain and even human resources. Minute details are collected at every moment and fed into a centralized pattern matching, categorizing, and decision tree system that can be parsed using algorithms to help produce new and actionable insights. If you don’t have this kind of talent in house, then it might be a good idea to obtain contract help from specialists.
Which theories should be tested first? How many variables should we consider? How do we prioritize them? Should we be more concerned with size, speed, rate of acceleration, or location? In the race to acquire data and analyze it, don’t forget the that it takes smart people to ask the right questions, measure the right things, and introduce logic and segmentation to drive action.
Better questions produce better answers. What do stakeholders actually want? Which segments are moving fastest? Where is the market really headed and why? What action steps can we take right now to get there ahead of the competition?
Published by client at https://blog.softura.com/transform-your-data-into-actionable-insights
Example PR Guest Blog:
Organization Supports STEM Education and Minds of Bright Young African Students
The STEM DRC Initiative is an example of an organization dedicated to lifting the economic future of an entire country by moving minds forward in the arena of Science, Technology, Engineering, and Math (STEM). This is done by providing STEM Education Scholarships to students in the Democratic Republic of the Congo, (DRC) in Africa, and collaborating with STEM professionals from the USA, DRC, and the world.
The primary goal of the STEM DRC Initiative is to provide STEM education
This kind of empowerment to support bright young students will support future economic development for the benefit of the entire country as a whole.
The organization is pleased to announce that it has secured the approval of the first lady of DRC Denise Tshisekedi, wife of President Felix Tshisekedi. In addition, Mrs. Tshisekedi has graciously agreed to be the Ambassador of STEM DRC Initiative.
Last year the 501c3 Non-Profit Foundation offered 6 scholarships, and this year thanks to our sponsors in the DRC they are offering 55 scholarships. The organization is especially excited to share that 70 percent of these scholarships are for women in STEM.
The organization and scholarship efforts are supported by a network of STEM professionals, students, researchers, institutions, and entrepreneurs who operate in the DRC , it’s dispora, including the USA. Please see www.StemDRC.com for more information.
The STEM DRC Initiative was founded by Dr. Sandrine Mubenga, PhD, PE who was born in the city of Kinshasa in the DRC. After suffering a potentially lethal medical emergency as a young lady, because a hospital in Kinshasa, DRC had no electricity and no gas for the generator, Dr. Mubenga decided to dedicate her life to bringing electricity to her native country.
Dr. Mubenga completed her Bachelor, Masters and Doctoral work at the University of Toledo in the USA. During this time, she invented a hybrid hydrogen/electric car along with a hydrogen generating station that creates hydrogen fuel for the car from sunlight and air.
She also helped invent the Bi-level Battery Equalizer for improved management of large-scale lithium ion battery banks such as are used in Automotive, Aerospace, and Solar Power Installations, and Utility Scale Solar PV Electrification projects. This patented invention reduces battery bank size by 30% and increases service life by 30% making products using lithium ion battery banks smaller, lighter, and more durable.
As Founder and CEO of SMIN Power Group LLC, Dr. Mubenga is working as an electrical engineer with interest in electrification projects up to and including those serving entire communities. She is also a tenure-track professor of electrical engineering technology at the University of Toledo.
The STEM DRC Initiative is seeking partnerships with others of like mind and spirit to offer:
1. STEM-based online classes and tutorial that have plenty of DIY video for traditional students.
2. STEM-based online classes for those who dropped out of school but are interested in STEM. Especially girls.
3. Virtual (Remote Online) classes where professor can be in one location and teach a class located in the DRC, Africa, or anywhere in the world.
Further, The STEM DRC Initiative would like to create STEM DRC centers in DRC where:
1. Children’s (students) and adults (teachers) can experiment with hands-on activities, STEM classes.
2. Testing will take place for the STEM scholarship
3. Entrepreneurs in the STEM field can find the resources, mentorship and facilities to start their business with support of an incubator providing facilities for 3-4 small business startups.
4. Top notch lab spaces based on international standards can be created for collaborative research such as those sponsored by the NSF.
The mission of the STEM DRC Initiative can be summed up as follows.
“Our main concern is to find ways to foster the desire for engagement in STEM education, to find ways to maintain it in students and teachers, to encourage collaborative research in STEM fields, and to foster entrepreneurship in STEM industries. We believe that the STEM fields will empower Congolese to find solutions to problems faced in DRC, Africa, USA and the world.“
Posted by education industry thought leader as guest blog at https://www.edcircuit.com/organization-supports-stem-education-and-minds-of-bright-young-african-students/
Example Creative Writing:
Motivational Trade Magazine Article:
The Original Version Was Picked Up by Financial Magazines and by the Associated Press!
The Hot Dog Man & The Recession:
An old story about how recessions happen and how to end one – retold by Lonn Dugan
(Written to use the art of storytelling to help advertising sales reps obtain favorable audiences with small business owners. The marketing problem was that clients and prospects were cutting budgets in the face of a recession. The message is that it is counterproductive to follow the advice of conventional wisdom during such times.)
Once upon a time… there was a good man. He had worked hard all his life. His work was not rewarding but he was careful to do a good job. Even so, it seems as though his boss was never happy. He often wondered what kind of boss he would be if he ever set out on his own. Suddenly, one day the company closed the doors. Just like that, the good man was unemployed. He went home and told his wife. She cried.
Then she asked, “How are we going to send our boy to college”? The man said, “I will think of something.” He got to thinking about the times he had traveled on business to the big city and needed a cheap lunch. There was always a hot dog cart on the corner by the hotel. A Hot Dog Man was selling hot dogs from a little cart on wheels. It seemed like a very small enterprise, but he always happy. He always gave a little something extra – a friendly smile with every purchase. This experience had made quite an impression. The margins had to be pretty good. The man decided to follow his dream and sell hot dogs.
Soon the Hot Dog Man was enjoying record sales. He ALWAYS used the best meat, bread and top-quality condiments. He charged more than some, but his dogs were very good. He always said his secret ingredient was the free smile he gave with every purchase.
He put up signs, advertised, cross-promoted, and did all the right things. He regularly added new carts and new employees. Business was very good. Overhead was low and profit was high. He made sure to teach every new employee to give service with a smile.
As his company grew, the Hot Dog Man came to realize that his lack of a formal education might limit his success. He felt this was needed to grow even bigger. Fortunately, he made enough profit to send his oldest son to a VERY GOOD COLLEGE. And this is just what he did.
After many years, the big day finally comes when the son graduates and comes home from college. Everybody is happy to see him, and wonders what he has been learning. The son asks about the business. His face becomes very long and serious as he listens. “Dad, don’t you know we’re in a recession? You need to cut your spending, be ready, business will slow down. All the experts predict this.” The father is very concerned when he hears this. He stays awake all that night worrying about what his son has said.
He Decides to Listen To “The Experts”. The following day he pulls down several signs, abandons a few street-corners, and lays off a few employees.
Sure Enough: By The End Of The Month: Business is Down! He thought, “Wow, it’s a good thing I listened to my son. There really is a recession.”
The next month, the son says “This is not over. It’s going to get worse. All the economists say so.” The Hot Dog Man trusts the experts. He sells a few of his hot dog carts and cuts advertising. Instead of being optimistic and trying new things, he begins to take a wait and see attitude. Why not let others try new things first? He hangs on to the cash he has instead of promoting the business as he had.
Sure Enough: Business got worse! He thought, “Wow, it’s a good thing I sent my son to college to become an expert on the economy”!
This went on for some time. Days were gloomy. Then one morning, as the Hot Dog Man was remembering the good old days, he decided to disregard the so-called experts. He got some carts out of storage, put up a few extra signs, and sales went up! He began advertising again and sales went up again! He hired some of his people back and reminded them to give service with a smile. Sales went up again!
The Hot Dog Man learned to make his own luck and sales continue to increase to this day!
Moral: Let others complain about the economy. You Make Your Own Luck!
Example Email Marketing Copy
In spite of all the BAD NEWS about REAL ESTATE—There are still an average of 600 homes selling every month in our area.
If the average buyer or seller (or both) spends $10,000 on paint, carpet, appliances, flooring, roofing, windows, doors, or more, then they are spending $6,000,000 to $12,000,000 per month right here in Greater Toledo.
IF YOU TARGET MARKET TO HOME BUYERS OR SELLERS, GET YOUR SHARE OF THIS MULTI-MILLION DOLLAR SPENDING SPREE!
Call now for free details – XXX.XXX.XXXX
Example Press Release:
A BRIGHT SPOT IN LOCAL REAL ESTATE NEWS:
August 6, 2009 – PRESS RELEASE – FOR IMMEDIATE RELEASE
Buckeye CableSystem Contact: Lonn Dugan
5552 Southwyck Blvd Real Estate Manager
Toledo OH 43614 419-724-7279
HomeFinder Channel 100 Grows, Welcomes Agents of Danberry Realtors
HomeFinder Channel 100 is proving to be a bright spot in the local real estate scene. Buckeye CableSystem’s 24-hour real estate channel and the companion website at www.HomeFinder100.com celebrated their first anniversary recently by reporting growth in several key areas.
HomeFinder Channel 100 recently added two new participating Brokers and several Agent Advertisers. Real estate related ad sales are increasing, as is consumer interest in both HomeFinder Channel 100 and the HomeFinder100.com web service. Finally, a new ad campaign has been launched to report higher levels of buyer interest and sales activity as the economy begins to recover.
The newest brokerages to join the program include Danberry Realtors, considered the market leader, and Key Realty, which is the fastest growing new brokerage serving Greater Toledo. “With Danberry on board, we are now able to serve agents at 9 of the top 10 brokerages in town,” said Steve Piller, vice president of advertising sales for Buckeye. “Several of the most successful agents in Greater Toledo have come on board recently.” Web or TV ads have recently been placed by top producing agents such as Mark Kruse, Deborah Gedert, and Kendall Gigax of Danberry Realtors, Dick Helminiak at RE/MAX Preferred, Allen Hotchkiss at Sulphur Springs, as well as Tammy Frye and Jack Schroeder at RE/MAX Masters.
“HomeFinder Channel 100 has also experienced growth in terms of advertiser sales as well as the size of the daily audience,” added Lonn Dugan, real estate manager for Buckeye. “Channel 100 is now delivered to over 80,000 Buckeye CableSystem digital subscriber homes. In addition, thousands of unique visitors have viewed over 1,000,000 Web pages in a single month according to independent log file analysis report by AWSTATS”, he said.
“HomeFinder Channel 100 helps spread hope and help to an actively buying or selling audience. People have been scared by all the news about credit problems and foreclosures. They need to know that home loans are available, and that properly priced and staged homes really can be sold in today’s market. It’s a fact that buyer interest in real estate is growing again due to low prices, great loan rates, and the $8,000 refundable tax credit offered to first-time home buyers.”
HomeFinder, Page 2
“The past year proved to be a challenging time to launch a new real estate marketing service,” Mr. Piller said. “But it turned out to be a great opportunity to bring local media into the mix and show our support for those who want to sell their homes,” he added. “Television has always been powerful and effective. Now it’s affordable for Realtors and home sellers. The technology for this was conceived right here in Toledo by Buckeye CableSystem. No out-of-town company could do what we have done.”
A new ad campaign pushes the theme ‘Real Estate Sales Are Blooming.’ Ads run on HomeFinder Channel 100 and many other cable channels, as well as online. “Our promotion of the $8,000 first time buyer tax credit is one example of how we support the efforts of homeowners, buyers, Realtors, and allied trades working to overcome market trends”, Mr. Dugan said. “By sharing good news, we offer hope”, he added.
The ads also promote unique features at HomeFinder100.com such as an exclusive Open House Guide with unique search and mapping tools. A new Featured Agent Program helps buyers or sellers locate agents who specialize in modern marketing methods as well as those who lead in sales in certain areas or home types.
As for the popularity of the service, Dugan notes that “A television show is easy to share with a friend or spouse, while our website offers unique and powerful real estate search engine features. The Featured Agent program at HomeFinder100.com helps make the site especially useful.
“Our Featured Agents are among the most active in the real estate market”, Mr. Dugan said. “Several are telling us that 2009 is off to a great start compared to recent years. Some agents may still be waiting for better days, but the ones we are helping are excelling – at least in part because they are committed to providing the best marketing for their sellers”. Sellers working with Featured Agents can have their home on TV 3 times a day, 7 days a week, until the house sells.
Dugan notes that “Our growth signals good news for the broader local economy.” He believes that a recovery is coming in the real estate sector. When it arrives, it will usher in a larger economic recovery for greater Toledo. A number of businesses depend on real estate activity. Obvious beneficiaries include mortgage lenders and title companies. Other businesses that will also benefit from improvements in the housing market include appliance and furniture retailers as well as window and door, siding, roofing, flooring, and landscaping services. All do better when more homes are being sold. “As the economy improves, we can help them reach the increasing number of buyers and sellers who need their services”, says Mr. Dugan.
HomeFinder Channel 100 features homes for sale in Greater Toledo, including areas of Southeast Michigan. The unique service works with the Multiple Listing Service to allow Realtors to advertise homes both online and on TV.
Ads at www.HomeFinder100.com are free to all agents and sellers. Listings include homes for sale by all participating Realtors™ at all participating brokers. Optional upgrades add agent photos and phone numbers to web listings and create a TV ad. Participating agents report that they get more calls and showings on the homes they sponsor at HomeFinder Channel 100
Example Promotional Essay
True Wealth Comes From Giving :
If somebody told you that life was a sort of contest where the winner was the one who gave the most away, what would you think? Would you think first of some religious teaching that was impossible to actually practice in this day and age? Or would you turn to the material world for explanations?
“To develop true wealth is not to win a race defined in the material world.
It is to be open-minded and ever watchful for the opportunity to give.
By “give” I mean give from the riches of one’s own unique perspective, grace, and understanding.
Giving any of these takes nothing from oneself yet gives something to the other, multiplying goodwill among men.
Making the world a better place with a kind word makes you a better person, and so also the listener.
A gift of knowledge, hope, or encouragement, given to a fellow human being in need takes nothing from the giver.”
Business Navigators International teaches that “Givers Gain”. Science teaches that we harvest crops in type and quantity according to the type and quantity of seed we sow. Religions teach parables that we should give according to what we want to receive. These teachings might have us soon working at giving wealth to get it. Or perhaps we would be planting as much seed as humanly possible in order to gain a bigger and better harvest. Faster, faster… More, more… until…..
Of course, only the rats win the ‘Rat Race’ just described. Most of the giving and doing in the material world leaves us simply poorer and exhausted. In comes ‘Wisdom’ to rescue us from an unfortunate end. If only we give at the right moment, to the right person, in the right amount…. Surely there is one best and only right way at every moment. Isn’t there? Of course, the question is rhetorical.
As a modern philosopher, I teach that most wisdom of the ages regarding wealth building does not apply to the material world. To be the best one can be is not to choose the one right way at every moment. Investing in a sure thing will no more make you rich than the proper practice of the attraction principle will defy gravity. It does not matter how successfully one focuses on the past performance of any stock. There is no guarantee of future performance. It does not matter how well one develops a mental picture of gravity defied. Gravity is still gravity.
To develop true wealth is not to win a race defined in the material world. It is to be open-minded and ever watchful for the opportunity to give from the riches of one’s own unique perspective, grace, and understanding. Giving any of these takes nothing from oneself yet gives something to the other, multiplying goodwill among men. Making the world a better place with a kind word makes you a better person, and so also the listener. A gift of knowledge, hope, or encouragement, given to a fellow human being in need takes nothing from the giver.
The opportunities to make the world a wealthier place are right before us at all times. We do not have to manufacture them artificially, as ‘Human Doings’. Instead, we can bask in pure joy as ‘Human Beings’. As Joseph Campbell said, “Follow your bliss.” This would be close to what I mean, if not quite when I say “Give of Your Bliss”. When we identify what it is we have to give, in spirit, and give it freely, we both keep and give the gift to others at the same time. In this way, our gifts are multiplied constantly. And we are wealthy indeed! All manner of success in personal development, sales, business, leadership, time management, and finance will surely follow.
Charles Brite: Poet author philosopher Charles Brite has been a marketer, salesperson, sales coach, men’s ministry leader, and philosopher for many decades. He curates a collection of wise thoughts vetted from across the ages and all traditions on Facebook at http://www.facebook.com/BriteWords.
Example Magazine Letter From the Editor
ALL CREATION SINGS A SUMMER SONG!
It’s time for summer fun. I hope you enjoy fishing, swimming, and camping – or at least a few barbecues and picnics! How about lazy summer evenings on the deck? I know I do! With the onset of this warmer weather, most folks gravitate toward the outdoors. Many of you will spend free time enjoying your yard with family and close friends. It’s a good time to pause and say Life is Good!
OUTDOOR LIVING ISSUE
This issue of Your Home and Lifestyle magazine brings you essential tips for living in the outdoors. You will discover the latest outdoor living trends, many stylish and functional elements for an outside kitchen, and ideas for entertaining in the open air.
MY GIFT TO YOU – AND A REQUEST FOR YOUR HELP
Please enjoy this June issue of Your Home and Lifestyle magazine as my gift to you. I send it to show appreciation for your past business, repeat business, future business, or valued referrals. If you have a friend or family member who needs help buying or selling, then I hope you will give them my name and number. I will treat them just like family and send you a nice gift as well! If you know anyone who is in need of assistance, please do not hesitate to call on me.
Thank you, and have a splendid month of June.
Real Estate Blog Post
Henry Ford is famously quoted as saying, “Whether you think you can or think you can’t – you’re right!”
In the childhood rhyme, “The Little Engine That Coul”‘, we seem to find agreement with this idea when the little engine manages to climb the tall
hill by saying, over and over “I think I can, I think I can.”
At Wikipedia.org we read: “In the tale, a long train must be pulled over a high mountain. Various larger engines, treated anthropomorphically, are asked to pull the train; for various reasons they refuse. The request is sent to a small engine, who agrees to try. The little engine succeeds in pulling the train over the mountain while repeating its motto: “I-think-I-can”.
Modern clarifications of this theme come from Star Wars, Episode Five, “The Empire Strikes Back” – Yoda tells Master Luke “Do or Do Not Do. There is no Try.”
Along the same line, Napoleon Hill teaches, “The human mind can achieve whatever it can conceive and BELIEVE.” (emphasis added).
All these sayings ring true – but merely ‘thinking’ may be a lot like ‘trying’. Ask Yoda in Star Wars about that. “There is no TRY Master Luke. Only Do or Do Not Do.”
Thinking is not ENOUGH! To rouse the power of the spirit, we must BELIEVE. When you BELIEVE you unleash your creative power!
What are you believing today? Aim high and go far!
American Silver, Marketing Gold!
The stereotypes about aging folk are endless. The derisive term “Cotton Tops” is often applied to the silver-haired demographic known as Baby Boomers. Many otherwise intelligent folks have said:
“Retiring Baby Boomers are going to bankrupt America!” Just think. Social Security will go bankrupt. The drag on health insurance and the massive increase in health care spending will destroy the health care delivery system. All those flaming liberals have become conservative, anti-GLBT moralizers, and dependent dead weights on society. Oh, yes…. And not only that… but… (fill in the blank).
Well, that’s all nonsense. Baby Boomers have transformed every economic, demographic, and sociographic age/stage they passed through from birth. Members of the Silver Generation were politically active trendsetters in their youth. They changed the face of government and society. They will most certainly do it again as they age.
Today’s 60 year old is nothing like a 60 year old person of 20 years ago. The Silver Generation will not go silently into a pre-defined sunset. They will not simply accept the current standard of health care and living arrangements for old folks.
The Silver Generation in America is healthier, more active, and has more money than their parents did in old age. They are not planning to leave a legacy, but to live as large as they can in their well-earned glory days of retirement. But they may not retire until age 75. Between now and then, they will spend their wealth on many things that make life easier and more enjoyable. Hot tubs, lap pools, or EZ Chairs that raise gently to help them stand after sitting.
After retirement, they may spend it on things we have not yet heard of. Silver Homes will have buttons and knobs that are easy to operate when one has arthritis. These homes will be wired, so that a stove left on can be automatically or remotely turned off. Motion sensors will report to health care or loved ones if there is not enough movement. Health Monitors will automatically report vital statistics to health care providers or loved ones. Silver Communities will have every manner of convenience available by golf cart. Silver Activities will invite Baby Boomers to engage in appropriate sports, social, and recreation activities. Silver Merchants will cater to individuals who move slower, can’t see small print, and value quiet comfort while shopping. Silver Health Care Providers will supply yet unheard of mobility enhancements and cures to chronic diseases. The list could be extensive.
So, if hand-wringing won’t help the business world deal with the Silver Generation, then what can we do? We can find out what the silver generation wants, in terms of products and services, and figure out how to deliver at a price and place that is convenient! That’s good old-fashioned marketing.
The Four “P”’s of Marketing still apply, but have morphed. Besides Product, Place, Price, and Promotion, we should add another “P”. That additional ingredient is… People! The message is that as Baby Boomers become the Silver Generation, they represent an opportunity for marketers to carve out new niches and bank the coin as they turn silver into gold!
Audiology Client Blog Post
Why Do Some Hearing Aids Cost So Much More Than Others?
Prices for hearing aids offered by JWaligora Audiology range widely depending on several important factors.
Think about the other items you buy; basic functionality may start at fairly low prices. But what if you want more features or better performance? At higher prices you can expect better precision, better materials, and greater durability. Wouldn’t you want the same options for your hearing aids?
Basic hearing aids make all sounds louder, but volume is not the only issue with hearing loss. Better quality hearing aids can filter out background noise and selectively enhance human voices over other sounds. Specific sound ranges such as high tones or low notes can receive special handling based on the individual need.
The sound processing features of higher priced hearing aids will allow the wearer to select settings for conversation, small quiet spaces, or large noisy areas. High-quality design and materials provide a better overall experience for the wearer. The best hearing aids adjust automatically to a wide variety of listening environments and automatically block overly loud noises.
If high-quality sound is important to you, or if you lead an active lifestyle, you will want to investigate all performance levels and options available. Your hearing aid dispenser at JWaligora Audiology can help you understand the differences and make the right selection.
Price isn’t everything, but it does provide some guidance as to what a hearing aid wearer can expect in terms of appearance, performance, comfort, and sophistication of programming. If you don’t drive a Yugo, why would you put one in your ear?
For more information, contact our office at J Waligora Audiology in East Syracuse, New York, today.
Audiology Client Blog Post #2
The holiday season begins this month, bringing music, laughter, family gatherings, and special conversations. The audiology professionals at Parker and Castle Rock Centers for Audiology want to help you and your family overcome any hearing health issues that might interfere with these activities.
Family members who have not seen each other for some time may be the first to notice changes. For instance, parents may not have thought much about a child’s growth, but Grandma may say he is much taller than last year. Hearing loss changes may also have happened so slowly that immediate family had not noticed.
Early signs of correctable hearing loss may include a need to turn up the television or radio more than others prefer. You may have difficulty following conversations in noisy areas with lots of background noise. Trying to hear one person in a large social gathering or busy restaurant can become difficult. Soft voices of loved ones, children or grandchildren can make you to wish they spoke louder. You may notice people tapping you on the shoulder to let you know somebody is speaking to you.
Are you or a loved one missing out on the most delightful or meaningful times of life that come through the sense of hearing? Do you find yourself or a family member struggling to hear spoken words in noisy areas, asking people to speak louder, or trying to read lips because conversations seem muffled? It may be time to get your hearing tested.
At Parker and Castle Rock Centers for Audiology, we are the hearing aid experts in Parker Colorado and Castle Rock Colorado. We can help you hear what you’ve been missing.
Questions? Please call our office or send a question through our contact us page. We are all ears.
Audiology Client Web Page Copy
Why Choose Ahrens
The hearing aid professionals at Ahrens Hearing Center know they are not the only place to get hearing aids in Fairlawn New Jersey, but they are dedicated to being the best.
Where does this focus on providing outstanding personal service in hearing aid fittings and hearing aid education come from? It’s a family tradition! Ahrens Hearing Center was founded by Robert Ahrens in 1968. Today his daughter Cathi Ahrens Berke, and Grandson Dan Berke carry on the devotion to providing excellent service. That’s three generations of the Ahrens family that have wholeheartedly committed themselves to providing the best possible service to hearing aid patients.
The proof is found in results. Two-thirds of Ahrens Hearing Center patients are repeat patients. Another result of giving great service can be found on the client testimonials page. Finally, the number of patients who refer friends and family says a lot. About one-third of patients come from current patients referring friends and family members to “go see Ahrens”.
The staff is dedicated to personal attention, listening to the patients’ needs very carefully, and acting in their best interest. Services include hearing aid sales, hearing aid service, hearing aid accessories, assistive listening devices, earmolds, and hearing aid batteries. Consumers who are not happy with their hearing aids, or don’t have a service provider in Fair Lawn NJ, may find that Ahrens Hearing Center can help, even if the hearing aids were fitted or dispensed elsewhere.
Interested in learning more? Contact our office in Fair Lawn, New Jersey today.
Integrated Marketing Communications Plan Slides – Click Image To View